In today’s market, product visualization is important. Many companies with standardized products and options leverage 3D configurators. These tools allow customers to explore every available choice, customize their product down to the smallest detail, and even request a quote. This works well when every option can be neatly accounted for and priced. We have built several of these configurators and the benefits are real.
But what about products that don’t fit this mold?
Many businesses offer bespoke products, where the permutations are so vast, or the custom work so significant, that building a complete configurator with an automated checkout simply isn’t feasible or cost-effective. Selling these products requires a personal touch or an experienced sales engineer.
This doesn’t mean you can’t use 3D to your advantage. You definitely should!
The Power of a 3D Experience
For products that are beyond custom, the goal shifts from a comprehensive configurator to an engaging 3D experience or virtual guided tour. This isn’t about presenting every single option; it’s about communicating information and the product’s adaptability in a clear, spatial way.
Imagine a potential client interacting with a 3D model of your product. They can see key variations, understand the different dimensions, or visualize how certain parts connect. While not every option is presented, the experience clearly demonstrates that the product can be modified to fit a unique need.
This approach offers distinct advantages:
- Information Retention: People process visual and spatial information more effectively. A 3D experience helps clients understand complex product features and possibilities faster than static images or text.
- Showcasing Flexibility: It’s the best way to convey that your product isn’t rigid but can be tailored, building confidence that you can meet custom requirements that are not shown.
- Effective Lead Capture: The 3D experience serves as a powerful lead generation tool, capturing interest from engaged prospects ready for a deeper conversation.
It Doesn’t Have to Be a Massive Project
A common misconception is that any interactive 3D solution requires a colossal investment in time and resources. This is often not the case for a targeted 3D experience.
You can start lean. A single high-quality 3D model, combined with a few core options, concise descriptive texts, and supporting images, can result in a compact yet highly effective interactive experience. This focused approach quickly delivers tangible value: it communicates key information spatially, highlights configurability, and actively captures qualified leads.
Think of it as a strategic first phase. This initial 3D experience acts as a powerful steppingstone. You gain immediate benefits, learn how your audience interacts with the tool, and gather insights. This knowledge then informs future developments, allowing you to scale up to a more comprehensive solution when and where it makes the most sense.
You don’t need to build a skyscraper on day one. A well-designed foundation is often all it takes to start building momentum.
Do you want to leverage your 3D content and do you sell bespoke products that are just too customizable for a standard 3D configurator? Reach out to schedule a free introduction call.