A few years ago I joined 3Dabout.me to build sizing algorithms for 3D scans and apparel. Their idea is to use a 3D scan of your body (or a part of your body) and to match that with scans or size charts of clothing, shoes, helmets, gloves and so on. The algorithm then finds the size matching your 3D scan, you buy the product online and gone are the days of returns!
Imagine what it means when any product you buy online fits you because it has been paired with a 3D scan of your own body. First of all you’ll never have to return an item you’ve bought because now it all fits. As a webshop you’re dealing with less returns. Everybody wins! Reliable sizing also opens up new markets for products you just don’t buy online right now: ski boots, orthopedic braces, tailored suits, glasses, prosthetics. Small brands of products like these will be able to expand more easily online. Buying confidence increases when you don’t worry about the right size anymore.